There are times in business when you have to make moves. One of my main goals in 2015 was to do more networking within the wedding community. I wanted to find other vendors whom I could provide value to with no expectations. As a member of the Munaluchi Bridal Coterie I’ve had the opportunity to connect with vendors from across the nation that I normally would have not have had the opportunity to connect with. Recently I connected with Ms Anika Jackson (no relations that we know of so far) who impressed me from out initial conversation. I was so impressed that I sent her a wedding referral that lives in her Chicago area. I decided to ask her some specific questions so that we can all get to know more about her and her business. Ladies and Gentlemen, here’s Ms Anika Jackson:
What is your business name?
Of all things why wedding planning?
It is the marriage of my two favorite things, all things beauty and love. The fact that I am able to be involved in the beginning of a couples forever is the best feeling ever. I am able to take the visions in their mind and paint an actual canvas with them….There is nothing else I’d rather do.
How long have you been doing it? How long in business?
So I tell this story all of the time. I would have to say I’ve been planning parties since I was a teenager. My mother used to go out of town on vacation and I would plan parties at my house, complete with invitations, catering and décor!! Legally I have been in the business for about 10 years now.
What inspires you?
Its going to sound so corny, but all things beautiful inspire me. It doesn’t have to be event related, I can find beauty and inspiration in everything.. an amazing couch, paintings, a great dress, catching a older couple holding hands walking in the park. Inspiration can come from anywhere as long as you open your eyes.
How do you balance family life?
This has been the hardest part for me, I wish someone would allow me to borrow some hours from their day. I have to always remember first things first and prioritize my time accurately, I never want my family and friends to feel neglected so I make sure that I schedule time for them just like I would my clients.
Biggest challenge to date would be what?
We are in such an information age and this is not always to our benefit. There is such a misconception of the wedding industry. With all of the numerous articles, blogs and books that mis-educate our clients on everything from DIY to Unrealistic Wedding Budgets. They come in armed with so much erroneous information that it can make it difficult initially to push past it.
What is your favorite wedding day experience?
The Father/Daughter dance is one of my favorites. it is so amazing to see the love that the father has for his daughter and the sum of all of their experiences culminate in that one dance. You can see so much in that moment; he’s telling her how much he loves her, how proud of her he is and how excited he is for the new territory she is about to embark on. Nothing compares to that
If you could change 1 thing about the industry it would be what?
That people feel like it takes away from them to help others. There is so much business available for everyone and we would be much more efficient if we understood this and worked together.
What makes you better?
I’m not better, just different! We all have brides that are “our brides” and that’s what I look to showcase when I first meet a couple. I do a meet and greet with them to make sure we are a perfect match for each other.
Anything we can look forward to?
2015 is our year of rebranding and expansion we will be launching our blog www.theeventcoach.com in April, you will find anything from the latest wedding trends to your pressing event questions.
Can you provide some encouraging words for young wedding planner?
Never ever give up, you are right where you are supposed to be.