Vendor Spotlight – Abeki Carter

This year I wanted to get to know other wedding vendors on both a personal and professional level. Often times we get to work with other professionals but never get the opportunity to know about their business. In December I was afforded the opportunity to travel to Barbados to attend the Coterie Retreat with some of the wedding industry’s best vendors. I met an awesome young lady based in New York and had to get to know more about her. After a few conversations I knew what she had to say was something to share. Below is a brief interview between the both of us.


Me: What is your Business name?

Me: If you had only one word to describe yourself, what would it be?

Me: How do you make decisions?
Abeki: I hate being rushed into decisions but I have the latitude to think quickly on my feet when needed. I am a forward thinker, I always have to assess how this decision will affect the future of things. Carefully analyzing the pros and the cons of the situation before I finalize my decision.

Me: What would you do if you made an important business decision and a client or partner challenged it?
Abeki: I believe that there is always a solution to a problem but sometimes you may have to give up something you want for sake of compromise. If my partner challenged a decision that was made on my behalf, it has to be revisited. We have to come up with strategies that will enable us both to be happy and continue to successfully run our business. If such a solution is not possible between us both I would advice professional help to assist in our finals decision making process.

Me: What qualities in the industry bother you most? Do you appreciate most? ….
Abeki: It bothers me that we don’t collaborate and share more with others outside of our clique. How can we learn and grow if we are not willing to step outside our comfort zone. I do appreciate the vendors and colleagues that continue to show each other support. We all have one common goal and we should uplift each to attain that goal.

Me: If I were to ask your current clients what your greatest strength is, what would he or she tell me?
Abeki: Responsive. The ability to get in gear quickly and make things happen within a small time frame.

Me: What changes have you made in working with others to be more effective in your business?
Abeki: State my expectations upfront, listening more, and be open to changes.

Me: Describe a time when you were asked to do something you weren’t trained to do. How did you handle it?
Abeki: I had my first Hebrew wedding last year. I’d learned a little about the faith but hadn’t had the chance to actually plan a Hebrew wedding. I did my research before meeting with my client and advised her that although I’m knowledgeable in theory I hadn’t coordinated any Hebrew weddings in the past but I do have a colleague that has coordinated several Hebrew weddings and I’ve asked her to collaborate with me on your big day. The bride was confident that I would be able to make her day special and was grateful that I was open about it. I ask her to contact her Rabbi and ascertain the specifics to way he likes to perform his ceremony and my colleague and I took from there. With help from the client, the Rabbi, and my colleagues the event went off without a hitch and I can now add Hebrew wedding to my portfolio.

Me: Describe the client who would get the very best work from you.
Abeki: Such client should know my value, be willing to pay to pay for my service, be very clear of what their expecting from me, be able to communicate their vision, and be able to think outside the box.

Me: Where do you see you and your business in the next 5-10 years?
Abeki: In 5-10 years I see myself being at the top of event education, using my business as a platform to assist novice planners in gaining useful industry experience. I want to give new planners the opportunity to grow and build their portfolio in a progressive environment that will foster their creativity and give them the necessary skills needed to become industry professionals.